ORIGINS

While on holiday in the summer of 2012, Marco Lanero, founder of Delirious, roamed the streets of Cadore looking for a small atelier where he could have a pair of customized sunglasses made. After searching long and hard, he came across a team of young artisans who made him his first pair of handcrafted sunglasses. It was a simple pair of glasses, with no apparent innovation in its design without laser making, no trace of a label, not a recognizable brand at all.

“People have a strong desire for a product that provides quality and a high level of manufacture; a return to a design that represents a quest for innovation”

Upon returning to university that autumn, Marco’s no brand sunglasses began to catch the eyes of friends and strangers. It soon dawned on him that labels have little importance in the face of highly refined, top quality products. After several months of in depth study, Marco understood that people have a strong desire for a product that provides quality and a high level of manufacture; a return to a design that represents a quest for innovation.

That winter, Marco invested in an industrial engraver and began to customize glasses for friends and acquaintances. All in all, he sold a mere 189 pieces. Soon afterwards, he called upon his close friend, Camillo Bovio, to design and set up the website that first launched Delirious.

ATTITUDE

Delirious is a brand that strives to set itself apart from the rest of the eyewear industry. It wants to accomplish this in every aspect; design, material, and manufacturing; our ultimate goal is to create a one-of-a-kind undertaking through one-of-a-kind products.

Delirious wants to revolutionize mainstream fashion statements and dreams of a world in which the importance of a label is done away with forever, a world where refined craftsmanship and the finest materials combine perfectly with the purity of form.

“The only engraving on our glasses is ‘handcrafted in Italy,’ so there’s no need to think about the brand”

DESIGN

Stylistically, we aren’t inspired by anything contemporary. Instead, we work with free and unadulterated minds, taking as our only role model vintage collections from past centuries. We are searching for a style that consists of simple lines and minimalistic shapes which are passively influenced by our deep knowledge of the eyewear sector.

MATERIALS

Delirious uses a wide variety of materials to produce its sunglasses, from natural-based Acetate to more refined materials such as Indian water buffalo horn, Japanese titanium and beta-titanium. We have conducted long studies of the usage, manufacture, and durability of materials before selecting them. These qualities are the foundation of our production.

Our main targets are those who are highly self-confident, more concerned with wearing a pair of sunglasses that perfectly fits their style and personality than with only wanting to show off a label or brand. Our targets are men and women who don’t have anything to prove to the world, people who feel comfortable in their own skin, those that look for innovation, refinement, and uniqueness.